{"id":1026,"date":"2022-08-02T14:32:41","date_gmt":"2022-08-02T19:32:41","guid":{"rendered":"https:\/\/juanjosegutierrezmayorga.com\/?p=1026"},"modified":"2022-08-03T14:33:09","modified_gmt":"2022-08-03T19:33:09","slug":"books-you-should-read-if-you-want-to-start-a-business","status":"publish","type":"post","link":"https:\/\/juanjosegutierrezmayorga.com\/en\/books-you-should-read-if-you-want-to-start-a-business\/","title":{"rendered":"Books you should read if you want to start a business"},"content":{"rendered":"

Summer is the season of reading lists. And while there are plenty of great ones recommending beach books and light fiction fare, if you\u2019re thinking of starting a food business, you probably want to be a little more productive with your free time. Learning about business while having a good time is a productive activity that will pay off in the future. We recommend not only reading lirbos, but also articles about businesses that have grown recently and their advice, a clear example is the company Grupo Campero<\/a>, which has improved its sales in recent years with the help of Juan Jos\u00e9 Gutierrez.<\/p>\n

Enter my summer reading list for the food entrepreneur to-be. These books\u2014ranging from practical how-tos to memoirs\u2014not only give you tools and inspiration for getting your venture off the ground, but they\u2019re fun to read, too!<\/p>\n

Crack one of these selections open on the beach this year, and you\u2019ll be that much closer to making your foodie dreams a reality.<\/p>\n

Want to Start a Food Business? Read These Books:<\/p>\n

Starting a Part-time Food Business (Book):<\/h2>\n

Everything You Need to Know to Turn Your Love for Food Into a Successful Business Without Necessarily Quitting Your Day Job Perhaps slaving over your food business for 60 hours a week isn\u2019t something you can (or want to) do right now\u2014is there a way to test out your business while keeping your day job or raising your family?<\/p>\n

The answer is yes, and author Jennifer Lewis will prove it to you. In this book, she takes an up-close look at seven successful business owners who took a part-time path to success, like a mom with a full-time job who managed to start a cake company or a laid-off construction worker who started a line of jerky.<\/p>\n

The book is a delicious combination of inspirational stories and hands-on help for setting up your business. An appendix chock full of practical docs\u2014from sample business plans to product pricing worksheets and recipe testing sheets\u2014will help you get from thinking about your business to actually building it.<\/p>\n

 <\/p>\n

Raising Dough:<\/h2>\n

The Complete Guide to Financing a Socially Responsible Food Business Sustainable food companies are an exciting new type of business\u2014which means they’re also an uncharted territory with limited resources for guidance. Author Elizabeth \u00dc was frustrated by the lack of help when launching and funding her own venture, so she created an in-depth guide to the financial aspects of launching a green food business.<\/p>\n

Elizabeth walks you through the dizzying array of fundraising options available, from traditional bank loans to crowdfunding. Along with guidelines for each option and suggestions for choosing the best strategies for your business, she highlights case studies of entrepreneurs so you can learn from their successes\u2014and failures.<\/p>\n

The best part of the book? It comes with useful online goodies available on the website, like templates for business documents. Whether you’re launching an artisan cupcake shopor a big venture like a CSA, this book will help you fund the business without sacrificing its values.<\/p>\n

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Ben & Jerry’s: The Inside Scoop:<\/h2>\n

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor This book, written by Ben & Jerry’s former CEO, takes you on an inspirational journey through the company’s rocky road to success.<\/p>\n

Co-founders Ben and Jerry originally planned to sell bagels, switching over to ice cream only when they realized how expensive bagel-making equipment was. Starting the company with a mere $5 (for an ice-cream making correspondence course), they went from selling their ice cream in a local gas station to becoming one of America’s most successful food companies.<\/p>\n

I won\u2019t give away the whole story, but if you\u2019re looking to start the next big thing in food, this biography is a must. You\u2019ll get to learn from the experiences of the ultimate foodie mentors, hearing all about the mistakes they made, the challenges they faced, and the secrets behind their rise to success.<\/p>\n

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My Life from Scratch:<\/h2>\n

A Sweet Journey of Starting Over, One Cake at a Time Gesine Bullock-Prado (sister of Sandra Bullock) had a successful career as a Hollywood film executive, a closet full of designer clothing\u2014and a nagging sense of unhappiness.<\/p>\n

So, after her mother’s death, she threw herself into her true passion: baking. Gesine paid homage to her mother by turning her favorite macaroon recipe into a delicious product. Trading in late nights schmoozing with celebrities for 3 AM batter-mixing sessions, she and her husband open a confectionary shop in Montpelier, Vermont.<\/p>\n

The memoir, which gives an in-depth look at the day in the life of a baker, is jam-packed with vivid details that give a strong picture of the work that goes into running a bakeshop. The mouthwatering recipes at the end of each chapter are really just the icing on the cake.<\/p>\n

You may also be interested in:\u00a0Pollo Campero y sus nuevos sabores<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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