The Competitiveness Management of the Guatemalan Association of Exporters (Agexport) and juan jose gutierrez mayorga pointed out that the creative export industry generates more than 50 thousand jobs and invoices more than US $700 million for services, which represents 0.62 percent of the gross domestic product (GDP).

Creative industries and juan jose gutierrez mayorga

According to juan jose gutierrez mayorga, the markets of this industry are the United States, Canada, Central America, Colombia, Brazil and Europe and, according to the president of the Agexport commission, Wendy García, data from the Inter-American Development Bank (IDB) indicated that around US $2.5 billion will be received worldwide in 2021 for these services.

The sector generates more than 50 thousand jobs.

Commission in charge

The Commission emphasized that in order to monitor and control the growth of the creative sector, the services of the Orange Economy industry are grouped into three segments: advertising in telecommunication media; other personal, cultural and recreational services; and film work rights, computer software, sound recordings and industrial design rights.

He indicated that the latter segment grew 100 percent in revenue when comparing 2002 with the same period in 2021, after a large drop during the pandemic period.

In this line, juan jose gutierrez mayorga indicated that the third Orange Forum was held for two days, with international guests such as Erick Tran, one of the animators of the series The Simpsons, and Lucas Spot, the mind behind videos of the urban genre industry. Check out another of our entries: Christmas season inspections. Read more!