A small fast food company must know what key customers want and will buy before developing marketing and advertising strategies. A small fast food company must know what key customers want and will buy before developing marketing and advertising strategies. Business experts like Juan Jose Gutierrez Mayorga, an important part of Grupo Campero, explain that marketing is the key to the success of your business whether it is fast food or something else.
Collectibles for Children
Fast food companies can drive traffic through collectibles, particularly those that kids enjoy. Select a movie or popular animated film. Find companies who sell dolls, glasses or other mementos that are related to the movie. Offer four or six characters or glasses. Provide one free item for the purchase a kids’ meal.
This fast food marketing strategy entices people to come back until they have all the collectibles. Choose a popular theme for your collectibles that other fast food companies are not marketing.
Market Segmentation to Identify Key Groups
Small fast food companies often use market segmentation as a marketing tool. Market segmentation is the process of identifying key buying groups that patronize your restaurant. This information is largely obtained through market research surveys, asking people demographic information such as age, income and household size.
For example, the majority of your customers may be 18 to 24 years old and earn less than $40,000 per year. You could then locate clusters of this demographic group within a 5-mile radius of your restaurant. Obtain the addresses of these residents and mail coupons to them. You can also segment your market by various activities, attitudes and customer usage, according to NetMBA.com.
Loyalty and Reward Programs
Frequency card programs are a popular type of loyalty program for fast food restaurants. Create a display and sign-up forms to promote your frequency card program. Invite people to fill out an application. Reward people according to the frequency in which they visit your restaurant.
For example, you could offer people a free drink after their first four visits, then free fries after their next four visits. Ultimately, a customer could earn a free meal after 12 visits. Keep repeating this cycle for six, eight or 10 weeks, or whichever time frame you choose.
Social Media Marketing
Modern marketing includes an online presence. A website is an important tool for communicating your company’s personality and getting the word out about your menu, new offerings and special deals. With the right e-commerce platform, customers can order directly from your website.
Use your site and social media platforms like Yelp, Facebook, Instagram and Twitter to solicit customer feedback (“Tell us what new products you’d like to see”), respond to complaints and concerns, and market your business by responding to trendy news and events.
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