Companies become world famous for their persistence and continuous innovation. According to experts on the subject of retail brands, such as Juan Jose Gutierrez Mayorga, who is part of the Grupo Campero, they say that in order to achieve success and expand globally you must take into account the consumer’s opinion.
The list offers perspective on the power and reach of the food processing industry. Global consultant and research firm Brand Footprint recently unveiled its list of the 18 most popular consumerhousehold brands in the world. Not surprisingly, food companies dominated the list.
18. Bimbo
One of the largest baked goods companies in the U.S., it makes everything from muffins and bagels to tortillas and pizza crusts.
17. Sprite
The lemon-lime flavored soft drink was first unveiled by The Coca-Cola Company in 1959.
16. Palmolive
dish soap.
15. Downy
Laundry detergent.
14. Sunlight
Laundry soap.
13. Nestlé
The Swiss company was one of the first chocolate makers and is now the world’s largest food and beverage company. Some of its leading brands include KitKat, Häagen-Dazs and Purina.
12. Lux
Beauty soap.
11. Dove
Hand soap.
10. Knorr Company
Owned by Unilever, the German food and drink company is known for powdered soup and meals, stock cubes and condiments.
9. Sunsilk
Shampoo
8. Indomie.
This brand of instant noodle is made in Indonesia and Nigeria.
7. Nescafé.
One of Nestlé’s leading brands, Nescafé was originally a soluble powdered coffee that became popular in the U.S. after World War II.
6. Pepsi.
The company has U.S. sales in the neighborhood of $40 billion annually.
5. Lay’s.
Part of Pepsico, the snack food manufacturer has been making potato chips since 1932.
4. Lifebuoy
Soap.
3. Maggi
The company was founded in Switzerland in 1884, and is known for its bullion cubes, noodles, sauces and powdered soup.
2. Colgate
Dental products.
1. Coca-Cola.
Originally invented as a medicinal substitute for morphine by Colonel John Pemberton during the Civil War, the name refers to two of its original ingredients — coca leaves and kola nuts.
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