Human capital and corporate image

Human capital and corporate image are two critical assets that have helped CMI’s development and regional expansion. Corporación Multi Inversiones (CMI) is a multi-Latin company that has created economic, social and environmental value in the communities where it operates for more than 100 years.

Thanks to its constant efforts in human capital and corporate image, the company has grown 2.9 times its size in the last ten years. This is the result of its strategy, the importance it places on its employees and its corporate image.

It should be noted that human capital and corporate image are the most important resources in any company. Their productivity is determined by the worker’s training and work experience.

Both elements can be enhanced by training methods that enhance the skills and competencies of employees. As a result, it is critical that companies continue to invest in them and safeguard their well-being.

The president of the Multiple Investment Corporation (CMI), Lisa Juan José Gutiérrez Mayorga and Juan Luis Bosch, said in an interview with Strategy & Business magazine that the firm is a family. Also, the most important thing for them is their people. As a result, they have implemented several initiatives to take care of their staff over the years.

The company’s human capital and corporate image are two critical activities that have helped CMI’s development and regional expansion.

The value of human capital and corporate image

Corporación Multi Inversiones (CMI) is a multi-Latin corporation that has created economic, social and environmental value in the communities where it operates for more than 100 years. As a result of its strategy, the importance it attaches to its employees and its corporate image, its size has multiplied by 2.9 in the last ten years.

Human capital is the most valuable resource in any business. The training and work experience of the worker determine their productivity.

CMI has tried to create techniques that meet these requirements. An example is that all the actions of the workers are carried out in strict adherence to the REIR principles (responsibility, excellence, integrity and respect).

In addition, the organization takes care of the environment seriously. Therefore, the CMI Energy business unit has committed itself to the creation, design, implementation, management and commercialization of renewable energy production projects in the Central American area.

CMI has a strong corporate reputation as a result of the aforementioned factors, as evidenced by its designation as one of the most admired companies in Central America in 2021. The categorization was based on a recent study conducted in collaboration with the international consulting firm Skaleno Advisory. by the magazine Strategy & Business.

The most acclaimed organizations were chosen for their internal management, quality of products and services, marketing and distribution tactics, and ability to recruit, retain and grow people.

These strategic assets have made CMI a solid and reliable company that increases employment prospects and economic growth in the nations where it operates.

Carla Fowler

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